It's nothing but wastage of your money and website credibility and authority.
Here is a list of some of the things that can help you detect a bad SEO company from miles away:
#1 Cheap SEO Prices
One thing you need to know about good SEO is that it doesn’t come cheap and anyone telling you otherwise shouldn’t be trusted. Cheap SEO will only get you low quality work and that’s why you need to be extra careful. However, this does not necessarily mean that all providers charging high for SEO are good. Companies charging unreasonably high prices should also be avoided at all costs.
#2 Guaranteed Page Rank within a specific period of time
Any SEO company promising to get you a certain page rank within a specific period is definitely one you want to avoid. This is simply because they’re lying. Search engines do not reveal how their algorithms work and anyone purporting to get you a certain rank most probably won’t. Some companies will even promise to get you good search engine ranking within 30 days or less, which is not possible. Good SEO requires a lot of time and patience. Normally, it can take around 2 – 3 months before you can start seeing results for your target keywords.
#3 Poor choice of keywords
Before approaching any SEO provider, you ought to have a rough idea of which keywords to target. Luckily, the internet is full of free online tools that you can use to conduct your keyword research. Having this prior knowledge will help you avoid bad SEO companies promising to rank you for keywords that only sound good but do very little to increase your web traffic.
#4 Numerous links pointing to your site
If an SEO company promises to build numerous links (hundreds or even thousands) to your site, then it’s advisable to think twice before hiring them. Link building is only valuable to you, if they’re building quality one way links to your site. Low quality links will only harm your search engine rankings. A good way to build quality one way links is through providing value adding content to your readers. If your SEO provider is not promising to make that happen, then it’s time to consider your options.
#5 Don’t answer your questions
People who don’t want to answer your questions are most probably hiding something about their service, which only means that they can be trusted. They could be using black hat SEO techniques that could get your site banned from Google. However, all this can be avoided by working with SEO’s who are more open and willing to disclose their SEO process. Anyone who is only interested in discussing what they can do for you and not in hearing you out is clearly not worth your time.
#6 Try to fit you into their SEO packages
A good SEO approach is always tailored to meet a client’s individual needs and anyone who’s been in the game for quite a while knows it. For SEO to be effective, a thorough research has to be done on your site, industry and competition first, before you can even receive a quotation. So, if anyone is trying to fit you in a $100 a month SEO package, then your answer should most definitely be… “No Thank you”.
Hope this list will help you when hiring an SEO company. If you’re familiar with anything else that can help identify a bad SEO, please share it in the comments below.
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2 comments:
It is so lucky to read your blog,it is full of useful message.I wish we both can do better in the future.
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Well, these are very nice points to decide about an SEO company. These are very basic things to check in a company before hiring it finally, and website owner must go through these carefully. There are several companies claiming to avail quality SEO services, but the best must be hired to get the desired results.
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