Basic Practices for SEO Beginners

A beautiful Sunday morning and today am going to be writing an article about practices that beginners must follow. Here you go:

1. It’s all about H tags

H1, H2, H3 are the most important in modern day practice for the users but not the search engines to any further extent. So location doesn’t matter anyways. But all that matter is, how you use them and there are logical. Don’t just stuff your H tags anywhere in posts.

2. Making DOFOLLOW or NOFOLLOW

Use plugins that stops spam in comments. If you don't want all the comments to be full of links. Just make them “no-follow” so they don’t affect your site’s ranking. High amount of out-bound links can also harm your site.

3. Canonical Tags

These tags are not so old as compared to others and are not being use by webmasters to increase their rankings in search engines. But you know what, these tags can be really handy if you use them accurately. They can help tell search engines about the duplicate content present on your site.

4. Meta Tags

Google doesn’t give importance to meta tags anymore though, but people always forget there are other search engines on the internet. Eg: Yahoo, Bing. If you want to rank for Yahoo and other search engines, you should really use meta tags in your website head.

5. Parameter Driven URLs

It is highly recommended that you do not use them. But even if parameter driven URLs are to be used and cannot be avoided then make sure the URL doesn't have more than 2 parameters.

6. Footer Links

You should be careful about using links in your website footer. Make sure there are not more than 20 internal links in the footer. More than that will make your scheme look bad and spam.

7. 301 redirections

301 redirects are the most search engine friendly redirect practice for web page redirection. It’s not that hard to implement and also doesn't affect rankings of your website on the search engine. Although it is the safest way to redirect, it doesn't mean that it doesn't have any disadvantages.

8. Content Content Content

No matter how many techniques are generated for the Search Engine Optimization of websites but one technique that has been recommended by webmasters as well as search engines is the unique and fresh content. Not only unique content helps in increasing the ranking but also makes sure that users find your website interesting and thus increasing your viewership.

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Hope this post will help people, who are getting into SEO world.
Please give your suggestions below:

Google Humming Bird Update

Google has an all new Search Algorithm. When you search and it comes back with the best answer, it's called Hummingbird. It uses, a sort through all the information it has in it's database. Below is something know about it so far:

Search Algorithm and Hummingbird Algorithm

When you search for something in Google or other search engine, they return a list of relevant pages. The system they use to sort those pages according to your search term is called Search Algorithm.
Hummingbird is a name for the new search algorithm used by Google to sort through billions of pages. Google says, it's best algorithm to return results so far.

Yes, it's not the first time we're seeing these changes. Google has been doing these changes time to time. Last algorithm change was in 2010, called Caffeine Update. But that update was helpful in gathering more and better information to Google rather than sorting that billions of pages data for searchers.

Google Penguin and Panda Updates

Most of you might be thinking what about Panda and Penguin update those occurred half an year ago? Well let me tell you, panda and penguin updates were just updates to the old algorithm. They were not the replacement of the whole algorithm unlike Hummingbird algorithm.

How hummingbird update will help searchers?

It's mostly making the conversational searches far much better. For an example you search for (voice search) "32" LED TV near my home" while with conventional search. You could have get pages those matches with the keyword "32 Inch" and "LED TV"

But with hummingbird update, you get better results because, if you have shared your location with Google, Hummingbird knows where you are. Now the pages will be from your city. Hummingbird know, 32 inch LED TV is a specific kind of electronic device. So in this way, it's aims the conversational search rather than keyword specific.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

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